As fashion moves forward every season with a slew of new collections blazing fresh trends for enthusiasts to follow, we often overlook its socio-economic impact amidst glamourised visuals. Courtesy of revivalist designers, Indian fashion has concerned both craft and community at par with couture excellence. From highlighting the luxury quotient of handwoven fabrics to tapping into age-honed embroideries and crafts, the handloom sector has turned a new leaf over the past decade, the course of which may have begun with Smriti Irani’s #ILoveHandloom campaign.

On the other hand, in the wake of the global pandemic, the fashion industry was exposed to challenges that went beyond the languishing handloom sector. The downtime highlighted slow fashion like never before as both designers and consumers were enlightened about the environmental, economic, and social impact of fashion. From championing transitional style over trend-led statements to supporting the livelihood of every stakeholder in the supply chain, here’s how brands are playing a pivotal role in pioneering a sustainable and future-proof fashion.

Recycling and Upcycling

In their quest to save the environment, designers like Gaurav Gupta and Abraham Thakore have showcased collections crafted by repurposing PET bottles. The signature metallic accents on couture creations by Amit Aggarwal are rendered with recycled polymers, plastic, bindi, and industrial waste. Upcycling and zero waste management with innovative techniques of patchwork and applique work have also been adopted by established brands as a way into a sustainable future.